
Business Intelligence | BI
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What is Business Intelligence or BI?
Business Intelligence, known as BI, is the ability to transform data into information, and information into knowledge that enables smarter decisions about the present or future of a business.
BI technology analyzes the entire set of collected data to present dashboards with summaries, graphs, critical information and locations among many other possibilities in real time.
These dynamic reports, which show the most crucial information of the company from a general point of view down to the smallest detail, are proven to be very useful for making important decisions about the evolution of the company and help to improve productivity and profitability.
The business intelligence provided by BI is a valuable competitive advantage for companies over their competitors.
What is BI for?
1. The analysis of customer behavior, buying patterns and sales trends.
2. Measuring, tracking and forecasting sales and financial performance.
3. Budgeting and financial planning.
4. Campaign performance analysis.
5. Process and operational performance optimization.
6. Improving supply chain performance and efficiency.
7. Customer relationship management.
8. Risk analysis .